Branding for Sustainable Fishery
AP2HI is the lead organisation and brand owner for branding of Indonesian one-by-one caught tuna through the Indonesian Tuna brand.
Branding and promotion activities executed by AP2HI include:
- Online marketing
- Social media marketing
- Email marketing
- Video marketing
- Promotion at trade fairs and conferences
- Joint promotion with strategic partners like IPNLF
- Promotion through influencers and media

Interested to learn more?
Interested to learn more?